This content is provided by Carol Farbe. For more information, please visit my site for great tips.
Article marketing can get traffic to your website. It can build your list and grow your business. Publishing an article or republishing a blog post gains links back to your blog causing backlinks which is good for SEO. It is driving traffic back to your site which is key for your business growth. Articles give your site higher rankings. With a huge number in traffic flow, there are more profits and more potential for other income generating ideas. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. But there are some things that every article must have.
These are tips to help you achieve success with your articles. Your goal should be to make a profit earning and traffic overflowing site.
Keywords and Keyword Phrases
Your article should always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just looking to see what you have or offer. Others are looking for something specific. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. get out of debt, migraines, or taxes in 24 hours). It could be anything they want.
The important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts. There are many tools in the Internet that provides service in helping you to determine what keywords and keyword phrases are the most sought out. You can use this tool to determine what keywords to use and write about. I recommend you try the fr*ee Google search called keyword tool external.
Keyword Density
Now that you have your keywords and keyword phrases, you must use them to the full extent. An article must have good keyword density for a search engine to notice it. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as stuffing your articles. A low number may be ignored by the search engines.
These two will get you stated in writing your first article. Next time, we’ll talk about what you need to include within your articles to grow your business. Let me know if you have written your first article and send me the link.